You’ll never be a great writer of anything if you stare at your desk.
Look at people. Get outside and observe. It’s surprising what you might learn.
For example, did you know Black and Decker don’t sell drills, they sells holes? And deodorants aren’t about keeping dry, they’re about being loved. Computers aren’t about getting more work done, they’re about power. Cars aren’t about transportation, they’re about success. Food isn’t about hunger. Drink isn’t about thirst.
And these days money isn’t the most precious commodity; time is.
Before you open up Microsoft word and start the process of writing, go take a walk.
Outside you see things differently.
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