
The more you read something, the more your brain begins to memorise it. If you re-read a document over and over, eventually your brain knows what’s coming next, so you’re not actually reading the piece anymore, you’re just scanning it.
Copywriting at Avvio

The more you read something, the more your brain begins to memorise it. If you re-read a document over and over, eventually your brain knows what’s coming next, so you’re not actually reading the piece anymore, you’re just scanning it.
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