Tuesday, 22 September 2009

Start from the end

The more you read something, the more your brain begins to memorise it. If you re-read a document over and over, eventually your brain knows what’s coming next, so you’re not actually reading the piece anymore, you’re just scanning it.

When you feel you’ve read your copy too many times, help your brain by mixing things up. Read the last sentence first and check for things like sentence structure and grammar. Then read the sentence above the last and do the same. Pull lines out of the copy at random and check for errors. By treating each sentence this way, your brain will break out of scanning mode and you’ll read your copy with a sharper eye.

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